Adjacent parcel — the most direct comparison for your lotSold
The lot right next door
Same cul-de-sac exposure, comparable acreage and rim positioning.
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|Exclusive Plan for Christian & Tanya Dreke
Team Roca Hawaii • KW Big Island
Your Personalized
Strategic Selling Plan
Prepared exclusively for Christian & Tanya Dreke
📍Pueo Place, Kohala Ranch · Kamuela, HI 96743
Presented by Rose Sakai & Carolina Frias. Together we'll review the selling strategy, timing, and numbers so you can make a confident, well-informed decision about transitioning from FSBO to a successful closing.
✦Your Questions, Answered
Straight answers before we ever meet
From our first conversation, here's how we'd handle the most crucial questions you raised — pricing, your net proceeds, and turning around an extended FSBO period.
01
“So what's my lot actually worth right now?”
Rose Sakai — That's exactly what we'll pin down together. A defensible price isn't a guess — it's built from current comparable sales and the competing listings actually on the market today. Once I pull the recent closed sales near your lot — including the parcel right next door — and weigh them against what's still competing for buyers, we'll have a real number to work from. I won't hand you a valuation before that homework is done.
02
“If I list with you, roughly what will I walk away with?”
Rose Sakai — I'll walk you through an estimated net-proceeds worksheet at our appointment — but it depends on two things I'll need from you: the selling costs (commission, escrow, and any applicable transfer or conveyance taxes) and your current mortgage payoff information. With those figures, we can model the number that actually matters: what lands in your account. I won't quote a net figure without those inputs, because it wouldn't be honest.
03
“I've been trying to sell this FSBO for a while. Why would listing with you change the outcome?”
Rose Sakai — Because a lot sitting on the market quietly doesn't reach the buyers who are ready to act. The difference is presentation, positioning, and reach — professional imagery, a lifestyle story, a coordinated launch to brokers, lenders and buyers, and targeted follow-up that keeps your lot in front of qualified people. We'll talk through exactly why the FSBO stretch happened and what a purposeful relaunch does differently.
The full strategy — timing, marketing, and your complete net sheet — is ready for our meeting. No obligation to list; just a clear conversation.
The Cover of Your Plan
STRATEGIC SELLING PLAN
Christian & Tanya Dreke
📍Pueo Place, Kohala Ranch · Kamuela, HI 96743
Kohala Ranch · 3.12-Acre Rim Lot
Your Plan Is Being Prepared
Rose Sakai & Carolina Frias are preparing your property-specific market analysis, comparable sales, and recommended selling strategy for our appointment. Nothing here is a finished valuation or a downloadable report — it's the groundwork for a conversation where we review everything together.
- Comparable sales near your lot
- Competing listings currently on the market
- A recommended selling strategy tailored to Kohala Ranch
A Marketing Lens
See Your Home Through a Marketing Lens
01
Highlight what makes your lot stand out
A 3.12-acre rim lot on a cul-de-sac at Kohala Ranch, with southern exposure across the entire coastline and approved plans for a 3 BR / 3.5 BA home — that's a rare, build-ready story, not just another parcel.
02
Help buyers picture the lifestyle
Bay, canyon, coastline, mountain, ocean-horizon, sunset and sunrise views — we frame the daily experience of living here, so buyers connect emotionally before they ever set foot on the lot.
03
Coordinate presentation, positioning & promotion
With approved plans, completed design review, and a top local builder already involved, we launch with a purposeful, coordinated introduction rather than a listing that simply sits.
✦The Process
The Strategic Listing Process for Land
Every detail is engineered to highlight the build-ready value of your Kohala Ranch rim lot, maximize qualified interest, and deliver a successful sale.
01
Epic Photography & Aerial Drone
Professional architectural & high-resolution drone imagery showcasing the land topography, exact lot boundaries, private cul-de-sac setting, and unobstructed ocean & coastline horizons.
02
Cinematic Lifestyle Video
A compelling visual story helping luxury land buyers picture life at Kohala Ranch — highlighting the sunset view plane and the approved 3 BR / 3.5 BA custom home plans.
03
Strategic Listing Launch
A synchronized introduction to top luxury Big Island brokers, active land buyers, and our proprietary VIP investor network across Hawaii, California, and the West Coast.
04
Targeted Digital Marketing
Precision-targeted campaigns on Instagram, Facebook, Google, and Keller Williams Luxury channels specifically tuned for luxury land and custom build buyers.
Each step is tailored specifically for your land — aerial photography and marketing media are produced as part of our launch execution.
✦ Meet Your Listing Team
Two Dedicated Advocates Working For You
When you hire Team Roca Hawaii, you get double the market reach, double the responsiveness, and an experienced team committed to getting your Kohala Ranch property sold at top dollar.
RS-86394
Carolina Frias
REALTOR® (S) • RS-86394
Team Roca Hawaii | KW Big Island
Certified Home StagerProfessional Real Estate Negotiator
Carolina brings exceptional energy, strategic market positioning, and focused client advocacy to every listing. With specialized skills in presentation, buyer outreach, and modern digital promotion, Carolina ensures your property commands attention across Hawaii and with mainland buyers.
RS-85381
Rose Sakai
REALTOR® (S) • RS-85381
Team Roca Hawaii | KW Big Island
KW ALC CertifiedDigital Marketing Specialist
Rose Sakai is a dedicated Hawaii real estate professional with Team Roca Hawaii, affiliated with Keller Williams Realty – KW Big Island. As our Digital Marketing Specialist, Rose blends strategic digital campaigns, video storytelling, and targeted buyer outreach with local market expertise, rigorous negotiation, and personalized client care.
Comparable Sales
What's sold nearby — including the lot right next door.
Pricing starts with evidence, not opinion. These are the comparable sales and competing listings we'll review together at our appointment — exact figures pulled fresh from current data, not invented here.
Direct subdivision compsRecently sold
Kohala Ranch subdivision
Closed sales within Kohala Ranch establish the current baseline for rim lots in the Ranch.
Broader market contextRecently sold
North Kohala coastal lots
Nearby A-3A zoned parcels with ocean/coastline exposure frame the wider Kohala Coast market.
Active competitionActive
Competing listings — on market now
What's currently competing for the same buyers — pricing, days on market, and presentation we'll position against.
Your lot's prior listing was offered at $439,000 and previously transacted at $425,000 (cash, 7/7/2023, 189 DOM). We'll weigh that history against today's comps to set a price that's both defensible and competitive.
The Strategy
A plan to sell — built for this lot.
I
Diagnose the FSBO stretch
A lot listed quietly for a long time usually means one of three things — reach, presentation, or price. We'll identify which applied here so the relaunch fixes the real cause, not the symptom.
II
Price from evidence
Anchor to the adjacent parcel's sale, the Kohala Ranch comps, and active competition — then position your lot where it's defensible and where buyers are actually transacting on the Kohala Coast.
III
Lead with the build-ready story
Approved plans, completed design review, and a known builder remove the friction buyers fear most. That's the headline — a turnkey path to a 4,080 SF coastal home, not raw land.
IV
Launch with coordinated reach
The five-step process — staging, aerial photography, lifestyle video, broker/lender launch, and targeted digital follow-up — puts your lot in front of qualified buyers and the agents who represent them.
Our Appointment
What We'll Review Together
✓
Current market position & pricing strategy
Where your lot stands against today's comps and active competition — and the price that's both defensible and competitive.
✓
Recommended preparation & launch timing
What to prepare, when to go live, and how the five-step process sequences for a purposeful launch rather than a quiet posting.
✓
Estimated selling costs & net proceeds
A clear worksheet of selling costs and, with your mortgage payoff information, an honest estimate of what you'd walk away with.
“If the strategy, timing and numbers make sense, we can discuss moving forward together.”
Request Your Appointment
Let's review your plan together.
Share a time that works and a few details — Rose & Carolina will come prepared with your comparable sales, pricing strategy, and net-proceeds worksheet.